12/31/2023 0 Comments Hip hop history![]() Although rap music and hip hop are often used interchangeably, rap is only one of (at least) four elements of hip hop. The intersection of these components in the West and South Bronx generated the cultural revolution of hip-hop. Each component stands on its own, however, with its own artisans, audiences, and commercial products. These components are DJ-ing/turntablism, B-boying/breaking, MC-ing/rapping, and visual/graffiti art. Most observers identify four foundational elements of hip-hop culture. Hip-hop itself would not exist in its current style without the various and diverse contributions of pioneers and artists from the Caribbean and Latin America, as well as their African American neighbors and counterparts in the Bronx. From hip-hop’s inception, the youth involved in its genesis were from a diverse array of African, Latino, and European origins. Inner-city communities were devastated by the emergent service economy and the shift from domestic manufacturing to overseas outsourcing.Īt the same time, the social and racial environments in which hip-hop developed were multifaceted and have yet to be systematically studied. The economic environment that catalyzed its development reflected the negative effects of a postindustrial society and a rapidly changing economy. Hip-hop emerged in the Bronx, New York, in the early 1970s. From its inception, the relationship between hip-hop and race has been fragmented, decentralized, and, in many ways, fluid. However, while hip hop’s love of high fashion was growing, the culture still maintained its outsider status, not being fully embraced by the fashion world just yet.Hip-hop culture has always had a complex relationship with race. ![]() began rapping about luxury brands such as Versace, Prada, and DKNY, marking the beginning of hip hop’s lasting obsession with high-end designer brands. began sporting looks inspired by those of old-school gangsters, a style dubbed “ghetto fabulous.” These looks consisted of double-breasted designer suits, bowler hats and fedoras, alligator-skin shoes, and designer sunglasses. In the mid ‘90s, the culture became obsessed with a more lavish, designer style. Hip hop artists like Public Enemy, KRS-One, and Queen Latifah adopted more militaristic looks, dreadlocks, and the bright colors associated with black-nationalist movements: red, yellow, black, and green. Toward the late ‘80s and early ‘90s, hip hop culture began to develop a greater reflection of African heritage and black-nationalist sentiment, reflected both lyrically and aesthetically. This deal fostered a lasting bond between hip hop culture and the sportswear world, and ultimately paved the way for future collaborations between hip hop artists and major brands.Īs hip hop advanced, so did its sense of style. In 1985, the group even professed their love for the brand in their hit song “My Adidas.” The success of this song eventually led to a formal endorsement deal (the first of its kind) between Adidas and Run-DMC. Soon after, many rappers such as LL Cool J began to adopt the trends set by Run-DMC, introducing a mainstream audience to street style for the first time. By adopting this street look, the group rejected the highly glamorous looks of early hip hop - such as those of Afrika Bambaataa and DJ Grandmaster Flash - in favor of a grittier (although still flashy) look. This look was inspired by the style of New York City b-boys at the time. The group most responsible for establishing and defining hip hop’s trademark “street” look was Run-DMC, who famously adopted Adidas tracksuits and laceless shell-toed sneakers as their signature uniform. Hip hop artists of this time, began popularizing tracksuits, chains, and kangol hats, among other items, giving birth to a new and exciting street fashion culture unique to the New York hip hop scene. ![]() B-boys were breakdancers who helped establish and give birth to hip hop culture in its early days. In this early era, New York b-boy culture largely dominated fashion in hip hop. The genre was born in New York City between the late 1970s and early 1980s. As hip hop arose from the streets with an outsider status, it gave birth to its own distinct fashion style and aesthetic - unlike anything seen in the mainstream fashion world - which has developed and evolved in unique ways over time. Hip hop’s relationship with the world of fashion has a interesting and very important history.
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